NFC Technology Meets Art
GALLERYTALK LAUNCHES IN THIRD QUARTER 2020
(St. Petersburg) ‐ GalleryTalk, the new virtual product from Galleries on The Go, launched in the 3rd quarter of 2020. The new technology, licensed by PixelStix the creators of St. Pete’s incredible Shine Virtual Gallery in collaboration with PixelStix CEO and Virtual developer Matthew Walker, allows artists to share a personal message about the inspiration and story behind their work via video with viewers through just a tap of their smartphone.
Using the technology, products with a GalleryTalk sticker can provide exclusive content to viewers using NFC code, transforming physical items into a virtual experience and offering exciting possibilities for brands and customers alike. Tags are reusable and reassignable.
Galleries on The Go began collaborating with PixelStix in 2019 to bring curated artist stories to their galleries through the smart device app. The Tampa Bay onsite/popup gallery manager currently operates galleries in 10 commercial spaces throughout Tampa Bay. The new technology augments their current gallery services with exciting new virtual capabilities.
GalleryTalk now makes it possible for artists to share their story with viewers personally though video at any physical location throught the world. It also allows visitors to map other GalleryTalk items in their current venue and throughout the local area. Viewers simply tap, wave or pass their smart phone over the GalleryTalk tag to access embedded video artist statements, branding, contact information and more.
“We experienced PixelStix in street art and realized that it could offer our artists an even deeper level of participation for their viewers,” Galleries on the Go CEO Sara Mullins said.
PixelStix, creators of the online app guide to St. Pete’s 2019 Shine Mural Festival, transformed street art into a museum quality experience for mural visitors, turning its works into an interactive gallery without walls and accessible to all.
Together, both companies enable owners of any size space to take an empty wall, room or lobby and bring it to life with interactive art, expanding their venue’s experience for their patrons enjoyment, while also providing popup galleries for artists to exhibit within.
Based in Tampa Bay, FL, Galleries On The Go is redefining the experience of buying and selling art by making it easy, convenient and welcoming for both collectors and artists whether in person or buying art online. For more info, visit https://galleriesonthego.com/